This blog is about personas as method, how it is used, what the method is used for, in practice and in theory. It is a place to share opinions, attitudes, and a resource for readings about personas.

You are welcome to ask questions, ask for advice or comment on posts and papers.

Lene Nielsen is Denmark’s leading specialist in personas. She has a Ph.D.in personas and scenarios and has more than 5 years experience on practical use of personas working with both industry and governmental bodies. She has published a book on personas: Persona – brugerfokuseret design, Aarhus Universitetsforlag, 2011(in Danish).

Photo: Hitesh, (www.sometimesy.biz)